Research Services

2insights Research is a Global full service market research and fieldwork company having the broadest and deepest capabilities. We provide both Primary and Secondary Research (Desk Research) and Global Data Collection Services. Doing market research is essential to the creation of an efficient and well-thought business and marketing plan. An effective marketing process requires the firm support of research and data. At 2insights Research, we are led by the research objective and we build our own methodological approach to accomplish the objective. We use both qualitative research and quantitative research techniques, be it face-to-face interviews, telephone interviews, focus groups, e-interviews, or secondary research, or, as is often the case, a mix of all of them.

Through our deep knowledge base, skills, expertise, exposure, and industry experience, we apply the right research techniques, giving you help and guidance, and taking your project from initial concept through to completion and implementation.

Every research project is approached using industry expertise, creativity, and innovation so that the best methodology and techniques are used to arrive at the understanding necessary for clients to make the right business decisions.

Being an ESOMAR member we follow the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics.

We employ a wide range of research techniques including:

• Advertising Research
• Brand Research
• B2B Research
• Concept Testing
• Consumer Market Research
• Healthcare Market Research
• Customer Satisfaction Research
• Entertainment Research
• Ethnographic Research
• Eye Tracking and Facial Coding
• Focus Groups
• Sensory Research
• Industrial Research
• Lifestyle Research
• Media Communication Research
• Mystery Shopping
• One-on-One Research
• Package Research
• Secondary Research
• Sensory Research
• Usability Testing