QUALITATIVE RESEARCH WE PROVIDE

2insights Research is a full-service market research company in the UK and provides Qualitative Research and Data Collection Services in the UK and worldwide. 2insights Research has unique tools in our Qualitative research from hybrid techniques to traditional approaches. Whether it’s conducting enhanced Qualitative market research sessions with live-response feedback, traditional focus groups, in-person interviews or a handful of other methods, 2insights Research takes a custom approach to every project.

Being an ESOMAR member we follow the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics.

Our Core Qualitative research capabilities include:

Focus Groups (In-person or Online)

We help our client to identify and recruit (usually 4-8 in groups) the target audience of the same profile and encourage them to discuss the specific topic and help understand perspectives and experiences of a particular industry, community or consumers which further help our clients to gain insights and strategize their approach. At 2insights Research we are experts in recruiting and our moderators are highly experienced in conducting Focus group discussions.

We also offer an online focus group in which the respondents can participate from any geography in the world and share their views by just logging on the internet with other respondents just like in the traditional approach.

In depths interviews (IDI) 

We Conduct intensive individual interviews to understand consumer behaviour for a new product or to expand sales of existing products. We do a Face 2 Face or Online IDI depending upon the situations.
We at 2insights Research have conducted many IDI’s in different geography in persona and over the phone with difficult to reach respondents who are identified as a potential source of information and allows the researcher and respondent latitude to explore an issue within the framework of the guided conversation.

Ethnography

2insights Research has conducted successfully Ethnography market researches for the various consumer segments in Asian, European and North American Population which helped our client to go deep in the pursuit to understand and explore the gap between what people say and what they are observed to actually do.
By using this method you immerse in the consumer’s lifestyle, home, or work with rich photography, videography, and intimate discussion.

Online Bulletin Board

2insighst Research uses an Online Bulletin board for researches involving long-term discussions which allows the respondents to share their opinion and thoughts more clearly, additionally, participants can log in at their convenience which allows more time to express their thoughts and provide richer insights.
This data collection method is Ideal for:

  • Exploratory research
  • Sensitive topics where anonymity is desired
  • Continuous projects
  • Targeting difficult to reach respondents (e.g. medical practitioners or business professionals)
  • Patients and caregivers to monitor their everyday routine