Market Research Services

2insights Research is a Global full service market research and fieldwork company having the broadest and deepest capabilities using advance AI features. We provide both Primary and Secondary Research (Desk Research) and Global Data Collection Services. Doing market research is essential to the creation of an efficient and well-thought business and marketing plan. An effective marketing process requires the firm support of research and data. At 2insights Research, we are led by the research objective and we build our own methodological approach to accomplish the objective. We use both qualitative research and quantitative research techniques, be it face-to-face interviews, telephone interviews, focus groups, e-interviews, or secondary research, or, as is often the case, a mix of all of them.

Through our deep knowledge base, skills, expertise, exposure, and industry experience, we apply the right research techniques, giving you help and guidance, and taking your project from initial concept through to completion and implementation.

Every research project is approached using industry expertise, creativity, and innovation so that the best methodology and techniques are used to arrive at the understanding necessary for clients to make the right business decisions.

We provide following market research services:

Central Location Testing

A Central Location Testing (CLT) is a research technique where participants are recruited to take part in research on a central location to test a products or concepts. It is a very cost-effective method to test multiple products with a large group of participants in 1-2 days. We can recruit specific target group to participate in a Central Location Testing. All the participants can come to a central location to test the products or concepts.

Online Panel

We provide online community panel. Our panel members can participate in discussions, surveys, and focus group activities on an online platform. We can provide panels that can be tailored to specific demographics or interests. we can recruit the right participant and retain them so that a continuity can be maintained.

CATI

A CATI is a research technique where participants are contacted over the phone using specialized software.  We conduct CATI as we do have a large database of respondents. Our client can script the survey and provide the survey link or we can script and our interviewer can then use it to collect the responses. It is very cost-effective and can be helpful in conducting research on sensitive topics.

CAWI

A CAWI is a research technique where participants receive the survey link and participate in the survey. We conduct CAWI as we do have access to large panel of respondents. Our client can script their survey and provide the survey link or we can script and administer it to the right audiences so that they can fill out at their own pace and convenience. It is more affordable than any other research method.

In-Depth Interviews (IDI)

An In-Depth Interviews is a research technique where participants are recruited to take part in research wherein Interviewer ask broad questions to get the in-depth response from the participant. We can recruit specific target group to participate in a IDIs. We conduct both online and offline IDIs in B2B and B2C Segments.

Focus Group Discussion

A Focus Group Discussion (FGD) is a research technique where participants are recruited to take part in a moderated Group discussion on a research topic. We can recruit specific target group to participate in a Focus Group. We conduct both online and offline Focus Groups in both B2B and B2C Segments.

Mystery Shopping

Mystery shopping is a method used by companies to evaluate the customer experience and service quality in their stores, restaurants, or other service-based environments. In this process our team member will visit store as a regular customer and will use a set of criteria to assess, such as service quality, product availability, pricing and employee behaviour.

Being an ESOMAR member we follow the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics.