Colombia Market Research Bogotá

2insights is among the leading market research companies in Colombia specialized in Consumer and Healthcare Market Research and Data Collection Services. We are a full-service market research company providing Qualitative Research and Quantitative Research in Colombia. We are among the top market research companies in Colombia specialized in Automotive, Consumer, Healthcare, Travel, and Tourism Market Research and Data Collection Services. Our team is an expert in conducting Focus Group, IDI, Tracked Online CAPI, CAWI, CATI, and Market Research Surveys. We have a dedicated team of local language interviewers and have access to targeted respondents cost-effectively and efficiently.

Through our deep knowledge base, skills, expertise, exposure, and industry experience, we apply the right research techniques, giving you help and guidance, and taking your project from initial concept through to completion and implementation.

Every research project is approached using industry expertise, creativity, and innovation so that the best methodology and techniques are used to arrive at the understanding necessary for clients to make the right business decisions.

We provide the following market research services in Colombia.

Central Location Test Colombia

A Central Location Test (CLT) is a research technique where participants are recruited to take part in research on a central location to test products or concepts. It is a very cost-effective method to test multiple products with a large group of participants in one day. We can recruit a specific target group to participate in a Central Location Testing in Colombia. All the participants can come to a central location to test the products or concepts.

Online Panel Colombia

We provide online community panel in Colombia. Our panel members can participate in discussions, surveys, and focus group activities on an online platform. We can provide panels that can be tailored to specific demographics or interests. we can recruit the right participants and retain them so that continuity can be maintained.

CATI in Colombia

A CATI is a research technique where participants are contacted over the phone using specialized software. We conduct CATI in Colombia as we do have access to a large panel. Our client can program their survey and provide the survey link or we can program and administer it to the right audiences. It is very cost-effective and can be very helpful in conducting research on sensitive topics.

CAWI in Colombia

A CAWI is a research technique where participants receive the survey link and participate in the survey. We conduct CAWI in Colombia as we do have access to a large panel . Our client can program their survey and provide the survey link or we can program and administer it to the right audiences so that they can fill out at their own pace and convenience. It is more affordable than any other research method.

In-Depth Interviews (IDI) in Colombia

An In-Depth Interview is a research technique where participants are recruited to take part in a research wherein Interviewer asks broad questions to get an in-depth response from the participant. We can recruit a specific target group to participate in a IDIs in Colombia. We conduct both online and offline IDIs in B2B and B2C Segments.

Focus Group Colombia

A Focus Group Discussion (FGD) is a research technique where participants are recruited to take part in a moderated Group discussion on a research topic. We can recruit a specific target group to participate in a Focus Group in Colombia. We conduct both online and offline Focus Groups in both B2B and B2C Segments.

Mystery Shopping Colombia

Mystery Shopping is a method used by companies to evaluate the customer experience and service quality in their stores, restaurants, or other service-based environments. In this process our team member will visit store as a regular customer and will use a set of criteria to assess, such as service quality, product availability, pricing and employee behaviour.

Being an ESOMAR member we follow the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics.